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Keywords: Peer review
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (5): 669–684.
Published: 03 August 2010
..., that this finding should not be taken for granted. The peer review system frequently fails to identify high quality, innovative research. Research limitations/implications The paper only considers US marketing journals. Originality/value This is the only in‐depth study of the impact of award‐winning...
