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Keywords: People induced influences
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Journal Articles
Socio-influences of user generated content in emerging markets
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (7): 737–749.
Published: 26 July 2018
... 12 2017 26 12 2017 05 03 2018 02 06 2018 05 06 2018 07 06 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only People induced influences User generated content Social commerce Emerging markets TISM Fuzzy-MICMAC...
