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Keywords: Perceived brand value
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Journal Articles
Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention: An integrated model
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Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (3): 258–275.
Published: 05 May 2015
...Plavini Punyatoya Purpose – The purpose of this paper is to examine the effect of perceived brand environment-friendliness (PBE) on brand trust and perceived brand value and the subsequent effect on consumer’s environment friendly (EF) brand attitude and EF brand purchase intention. The research...
