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Keywords: Perceived customer value theory
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (7): 837–853.
Published: 16 August 2023
... 07 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Customer perceived value Customer engagement Customer-based brand equity Stimulus-organism-response theory Perceived customer value theory There has been an increased interest...
