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Keywords: Perceived external prestige
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Journal Articles
Linking prestige perception with consumption experience, loyalty, and WOM
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2016) 34 (4): 540–558.
Published: 06 June 2016
...Riza Casidy; Walter Wymer Purpose – The purpose of this paper is to investigate the relationship between perceived external prestige (PEP), the student experience, attitude, and behaviour in the context of higher education institutions. Design/methodology/approach – A comparison...
