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Keywords: Perceived green product quality
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (7): 1329–1348.
Published: 20 March 2025
...Christine Nya-Ling Tan; Muhammad Ashraf Fauzi; Siti Aminah Binti Harun Purpose This research seeks to address the existing gaps in the literature by rigorously investigating the influence of consumers’ perceived green product quality (PPQ), price sensitivity to green products (PRS...
