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Keywords: Perceived intelligence
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2026) 44 (3): 630–647.
Published: 01 October 2025
... through expectation confirmation and user satisfaction. Additionally, the perceived intelligence of the robo-advisor significantly predicts performance expectancy, which in turn drives continued usage. Research limitations/implications This study helps robo-advisory services better align with user...
