...Masoud Karami; Mokter Hossain Purpose Knowledge of how entrepreneurial alertness (EA) and effectuation impact small firms' performance in uncertain markets is limited. Suggesting effectuation as a mediation mechanism between EA and small firms' performance, the authors explore how entrepreneurs...

... creation: VC) on advertising expenditures (i.e. value appropriation: VA), and vice versa, and verify the effects of these options on short- and long-term performance. Design/methodology/approach The effects of these two activities on short- and long-term performance were analyzed observing a panel...

.... However, many DMS have failed to deliver the expected outcomes, while the performance measurement of DMS has not been thoroughly investigated in the literature so far. The study synthesises research from the fields of DMS, IOIS and collaborative practices for investigating the perceptions of various...

... can be drawn in advance. Smaller firms tend to keep less non‐financial data than larger firms and often rely heavily on their innate “knowledge” of their customers, competitors and market meaning, so that there is a general lack of objective data that relates marketing activity to business performance...

...Mostaque Ahmed Zebal; David R. Goodwin Purpose The purpose of the study is to explore the market orientation of the private universities in Bangladesh. The study further aims to investigate the relationships between market orientation and business performance. Design/methodology/approach Data...

...Michael W. Starkey; David Williams; Merlin Stone First, this paper explores the many varied, and often confusing, definitions of relationship marketing, customer relationship management (CRM) and customer management (CM). Then it reports the results of a survey that examined the CM performance...