...Clare D'Souza; Richard Tay Purpose – The purpose of this paper is to examine the influence of personality traits on the perception of key message characteristics in road safety advertising. Design/methodology/approach – The advertisement uses visual imagery and imagery methods to examine...

... personal factors can either strengthen or attenuate a member's loyalty to his or her online community. The research framework developed in this study can serve as a springboard for future research to examine other virtual community engagement such as blogging, online advertising and online public relation...

... Limited 2010 Consumer behaviour Demographics Personality Self‐service H1b. Need for interaction is greater for women than for men. Given that men tend to be an online shoppers, men are more likely to be innovative in the domain of technology than women because online...

...Roger Bennett Pre‐existing data on the personality characteristics of a sample of 392 people and how these individuals rated persons who communicated to them a fictitious comparative claim were related to changes in subjects’ evaluations of two businesses before and after the transmission...