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Keywords: Pharmaceutical marketing
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Journal Articles
Content and compliance of pharmaceutical social media marketing
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2016) 34 (7): 977–999.
Published: 03 October 2016
...Bruce A. Huhmann; Yam B. Limbu Purpose The purpose of this paper is to explore ethical issues related to pharmaceutical marketers’ social media efforts including the prevalence and forms of direct-to-consumer web 2.0 advertising (eDTCA) and corporate social responsibility (CSR) messages across...
