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Keywords: Physical piracy
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (7): 873–892.
Published: 21 June 2021
... Counterfeits Digital piracy Physical piracy Theory of Planned Behavior Counterfeiting and digital piracy are denominated as “the unauthorized manufacturing of goods whose special characteristics are protected by Intellectual Property rights such a trademark, patents and copyrights” (Chaudhry...
