Keywords: Physics
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Journal Articles
Marketing Intelligence & Planning (2008) 26 (7)
Published: 24 October 2008
...Alan Tapp Article Type: Awards for Excellence From: Marketing Intelligence & Planning, Volume 26, Issue 7 "Physics envy" Alan Tapp Department of Marketing, University of the West of England, Bristol, UK Purpose – This paper seeks to identify and discuss...
Journal Articles
Marketing Intelligence & Planning (2007) 25 (3): 229–231.
Published: 15 May 2007
...Alan Tapp Purpose This paper seeks to identify and discuss a phenomenon with a hidden but severe impact on the conduct of research and teaching in marketing. Design/methodology/approach Solicited as a viewpoint contribution, with permission to think aloud. Findings Physics...

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