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Keywords: Piracy behaviour
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (3): 348–365.
Published: 05 May 2015
...Denni Arli; Fandy Tjiptono; Rebecca Porto Purpose – The purpose of this paper is to explore the impact of moral equity, relativism, and attitude towards digital piracy behaviour in a developing country. End-user piracy is more difficult to detect than commercial piracy. Thus, an effective...
