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Keywords: Place image
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (2): 147–163.
Published: 07 April 2015
... to pedestrians during the 2012 Olympic Games. Findings – Results reveal that official sponsors and non-official sponsors are both using place-based imagery in their promotions within the host city of the Olympic Games. However, non-sponsors use place images more frequently than sponsors of the event. Place...
