...Stanley Paliwoda; Dorota Mielewczyk; Tomasz Czuba Purpose The purpose of the study is to examine “Poland the brand”, a project which has been funded to ascertain whether Poland had identifiable, quintessentially Polish, products of national origin, that if promoted could help improve Poland's...

.... Additional learning has arisen with various international management‐training programs, particularly from Western Europe and North America. Another group that has made an on‐going contribution to marketing knowledge in Poland is that of marketing consultants. Marketing consultants can be seen as a change...

...Jacek Kryt; Stanley J. Paliwoda Reveals that management information systems (MIS) as a concept is still embryonic in Poland and struggling to adjust to the sea change in Polish politics evidenced since the demise of Communism. Information is key and its gathering must reject the requirements...