Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-3 of 3
Keywords: Policy
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Impact of political marketing strategies on the BOP voters in India
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (8): 994–1009.
Published: 27 June 2022
... implications The findings of this study highlight the need for essential policy formulation to protect BOP consumers from deceptive political tactics. Originality/value This study develops a model of the effectiveness of voting strategies at the BOP. It also contributes to the literature on social...
Journal Articles
A new frontier: alcohol sponsorship activation through esports
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (4): 533–558.
Published: 25 December 2020
... and regulation of new and burgeoning digital platforms. Our research also highlights a need for policy to address the burgeoning, largely unregulated nature of online gaming. Originality/value This research provides the first empirical evidence of the impacts of alcohol-linked sponsorship in esports upon...
Journal Articles
An investigation into UK firms’ use of trade missions
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (7): 464–474.
Published: 01 December 2001
...; and strengthen their presence in previously established networks. The longitudinal methodology employed offers a contribution to knowledge at the public policy/ international entrepreneurship interface by expanding on earlier studies that have been restricted to single timeframes. In the area of firms...
