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Keywords: Policy
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Journal Articles
Marketing Intelligence & Planning (2022) 40 (8): 994–1009.
Published: 27 June 2022
... implications The findings of this study highlight the need for essential policy formulation to protect BOP consumers from deceptive political tactics. Originality/value This study develops a model of the effectiveness of voting strategies at the BOP. It also contributes to the literature on social...
Journal Articles
Marketing Intelligence & Planning (2021) 39 (4): 533–558.
Published: 25 December 2020
... and regulation of new and burgeoning digital platforms. Our research also highlights a need for policy to address the burgeoning, largely unregulated nature of online gaming. Originality/value This research provides the first empirical evidence of the impacts of alcohol-linked sponsorship in esports upon...
Journal Articles
Marketing Intelligence & Planning (2001) 19 (7): 464–474.
Published: 01 December 2001
...; and strengthen their presence in previously established networks. The longitudinal methodology employed offers a contribution to knowledge at the public policy/ international entrepreneurship interface by expanding on earlier studies that have been restricted to single timeframes. In the area of firms...

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