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Keywords: Portals
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Journal Articles
Marketing Intelligence & Planning (2010) 28 (4): 418–443.
Published: 22 June 2010
...Rodoula H. Tsiotsou; Vanessa Ratten; Marianna Sigala Purpose The paper first aims to analyse the role and functionality of geocollaborative portals in assisting collaborative trip planning processes and then it seeks to develop and test a model for measuring the multi‐dimensionality of customer...

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