... in contemporary consumer society. And, not to be outdone in the prophetic literature stakes, Mayer, Job and Ellis turn to the Good Book for their vision of marketing future, albeit there is disconcerting evidence of a schism in the authorial ranks. Post‐modernism Marketing theory Paradise Despite...

... Market orientation Consumerism Marketing theory Post‐modernism Consumer behaviour All thoughtful men agree that the present aspect of society is portentous of great changes. The only question is, whether they will be for the better or the worse. Those who believe in man’s essential nobleness...

... Telecom’s recent campaign, “It’s good to talk” is based upon a universal truth that people want to communicate. © MCB UP Limited 2000 Marketing theory Post‐modernism Religion Marketing concepts He has always been keenly aware of biblical discourse as a useful storehouse...

... to the discipline’s posture of eminent domain at century’s end. I offer some suggestions for the shape that such a revitalization might take. © MCB UP Limited 2000 Ethics Futurology Consumerism Ecology Education Post‐modernism A lot of people, young and otherwise – but especially those from, say...

... Post‐modernism I was genuinely astonished, and I may say disgusted, to see on a coster’s barrow in Central London green hands of West Indian bananas during the recent holiday season. There is evidently in London at least one handler who cares nothing for our trade, and to him this appeal...

... (working outside the home, “making” a living) and production as a masculine activity. © MCB UP Limited 2000 Advertising Consumer behaviour Gender Post‐modernism Millennial endings, even more than centurial ones, given rise to millennial imaginings (Kumar, 1993...

... Upon Urbino’s windy hill, Had sent no runners to and fro © MCB UP Limited 2000 Marketing Literature Post‐modernism Ireland All art is a labour to bring again the golden age (William Blake). Consider the evidence. Willie’s father was an impecunious commercial artist...

... it for himself, he is going to give it to Süzel as a dowry. All’s well that ends well: they marry and live happily ever after. © MCB UP Limited 2000 Marketing theory Post‐modernism Art Consumerism (…) Les malheureux qui jouent la farce de l’Histoire sur cette terre brûlante, savent tous...