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Keywords: Practitioners
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (7): 628–642.
Published: 25 October 2011
... Group Publishing Limited 2011 Critical Phenomenology Practice Marketing Human agents Practitioners In thinking about marketing practice, what frequently come to mind are the acknowledged figures of authority that inhabit the discipline. Often, for students, academics and indeed...
