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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (7): 821–836.
Published: 13 June 2022
...Cecilia Souto Maior; Danielle Mantovani; Diego Costa Pinto; Mário Boto Ferreira Purpose Earlier research indicates that brand choices may display different identity signals, such as altruism and benevolence for green brands or high status and exclusiveness for premium brands. This research adds...
