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Keywords: Presentations
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2002) 20 (3): 168–173.
Published: 01 June 2002
...Mary C. LaForge; Stephen J. Grove; Louis H. Stone This paper introduces a training technique that is designed to improve salespersons’ selling skills through introspection and discovery of success drivers and inhibitors. We present the technique and the theoretical foundations that support it. We...
