...Yangchun Li; Huaming Liu; Wan Su; Changyuan Feng; Sen Yu Purpose In this research, we show how low-price temptations, a frequent trap used by devious advertisers, combine with consumers’ product knowledge and decision reversibility to steer behavior. Design/methodology/approach An experiment...

...Leandro Angotti Guissoni; Juan Machado Sanchez; Jonny Mateus Rodrigues Purpose The purpose of this paper is to evaluate the influence of price and products on the promotion (through in-store temporary displays) on consumer sales in an emerging market context (i.e. Brazil) in different regions...

...T.C. Melewar; Bang Nguyen; Temi Abimbola; Sharifah Alwi; Shahril Azwan Ismail Purpose This study aims to investigate how price and other service brand attributes (such as website attractiveness, efficiency, privacy, fulfilment) determine e‐brand promise/reputation and the e‐loyalty of shoppers...