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Keywords: Price perception
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Journal Articles
I feel like it’s expensive! Role of influencer type on price perception
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Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (6): 1180–1198.
Published: 21 February 2025
... and purchase-related outcomes. The effect of follower count on price perception has not been studied. This research employs the signaling theory to examine how an influencer’s follower count impacts the price perception of the product they endorse. Perceived competence and status explain this effect. Lastly...
