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Keywords: Pro-environmental advertisements
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (2): 262–283.
Published: 29 December 2023
...-environmental advertisements affect these relationships as a moderator, recognizing the importance of pro-environmental advertising in influencing consumer behavior. Design/methodology/approach This study employed a quantitative methodology to investigate the aforementioned associations. Survey...
