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Keywords: Pro-social behaviour
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Journal Articles
It’s my choice! Investigating barriers to pro-social blood donating behaviour
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (2): 243–258.
Published: 03 April 2017
...Robin Pentecost; Denni Arli; Sharyn Thiele Purpose The purpose of this paper is to investigate barriers to pro-social behaviour in the form of blood donating using self-determination theory. Design/methodology/approach Respondents were recruited through intercepts at a major international...
