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Keywords: Probability
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Journal Articles
THE BETTING MAN'S GUIDE TO FORECASTING
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1988) 6 (3): 30–39.
Published: 01 March 1988
...Terry Morris A technique is described using probabilities and applicable where significant amounts of business are taken up by relatively few customers of quite variable size or needs themselves. The analysis is based on consumer products, but applies equally to any business fulfilling...
