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Keywords: Process management
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (3): 266–280.
Published: 01 May 2005
... Process management The value of integrating traditional and internet methods creates potential advantages for established companies. It will prove easier for them to adopt and integrate internet methods than for new “dot.coms” to adopt and integrate traditional ones. The case study...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (4): 273–281.
Published: 01 July 2001
... 2001 Process management Benchmarking Financial institutions Quantitative techniques Auditing Value chain Benchmarking as a market research methodology has grown in popularity over the past two decades as managers worldwide have recognised its usefulness for strategic planning...
