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Keywords: Product lifecycle
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Journal Articles
The validity of the product life cycle in the high‐tech industry
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1997) 15 (1): 4–10.
Published: 01 February 1997
...‐competitive market” and doing this “the wrong way is bound to cause you major problems”. © MCB UP Limited 1997 Computer software High technology Marketing Product lifecycle Since its adoption by marketing, the product life cycle (PLC) has achieved universal acceptance because of its...
