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Keywords: Product range
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (5): 505–514.
Published: 01 August 2005
...Boris Šuštar; Rozana Šuštar Purpose To investigate the relationship between the size of a firm and the strategic choices it makes with regard to the level of internationalisation, product range and breadth of the customer base, in the context of a new Member State of the European Union: Slovenia...
