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Keywords: Product return
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (4): 516–532.
Published: 11 January 2021
... participants in China. Respondents were randomly selected from unique proprietary databases of merchants in the top-five online product categories in China. Findings The findings show that information quality, product quality and savings improve, but product return worsens, customer satisfaction...
