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Keywords: Product scarcity
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (8): 1767–1783.
Published: 06 May 2025
...Jiyoon An Purpose Product quality indicates the overall competitiveness of the product, which is central to marketing strategies. This paper examines how marketing strategies for product attributes (e.g. price, age and provenance) and product scarcity influence quality perception by investigating...
