... Professional education Relationship marketing Over the years, the teaching and learning of ethics in business schools have been examined from many different perspectives. The contents and developments of course curricula have been scrutinised for pedagogical issues (e.g. McDonald, 2005 ; Harris...

.... © Emerald Group Publishing Limited 2006 Marketing Curricula Professional education … the evil arises from their tackling the sciences in the wrong manner and that, from the way we have been taught, it is no wonder that neither master nor pupils become more able, even though they do...