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Keywords: Professionalization
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Journal Articles
Marketing Intelligence & Planning (2016) 34 (2): 188–202.
Published: 04 April 2016
... rights. Traditionally, the board operated as a board of management, with board members involved in all aspects of club operations (Andrews, 2000 ; Hess and Stewart, 1998). From the 1990s, however, clubs began to shift more control of operational decision-making responsibility to their professional...

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