... industry and the marketing of locations. A methods section is then followed by a detailed discussion of the results, and the paper concludes by outlining the implications of this study. Film Entertainment industry Marketing strategy Promotional methods Marketing In the 1980s, entertainment...

... that some comparisons take place (usually at the point of purchase). However, in the latter scenario, consumers see little consequences to the choice of one brand over another. Hence, their choices are guided by habit. Consumer behaviour Low pay Food products Promotional methods England...

... performances to familiar places such as community halls. To publicise these tactics, the study recommended “increasing awareness using appropriate promotional methods, in particular word‐of‐mouth communication”. The authors stated that, “arts organizations should seek to create a buzz about events and develop...