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Keywords: Purchase intent
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Journal Articles
Consumer attitudes towards bloggers and paid blog advertisements: what’s new?
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (7): 778–793.
Published: 26 July 2018
... and their advertising. Therefore, an effort to discover how paid blog advertisements influence consumer attitudes toward bloggers and the products they advertise will help marketers gain an understanding of how to use bloggers as paid sponsors to influence consumer purchase intent. Using online survey approach, a study...
