...Jacqueline Eastman; Atefeh Yazdanparast; Seth Ketron Purpose The present research takes a qualitative approach to examine young adult consumers’ perceptions and intentions toward non-fungible tokens (NFTs). The goal of the study is to identify consumer sub-segments of young adults based...

... Adopting a qualitative phenomenological approach, the authors conducted semi-structured interviews with app users to explore the app users' privacy concerns. Findings Credibility concerns, unauthorised secondary use and vulnerability concerns are the three major privacy concerns of app users, under...

... online group buying (OGB) in China, identifying 27 goals leading to four-goal paths, namely economic-driven, optimization-driven, convenience-driven and trust-driven paths. This approach explains technology adoption behavior by consumers in e-commerce, OGB using the qualitative laddering interview...