Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-4 of 4
Keywords: Qualitative methods
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Impact of political marketing strategies on the BOP voters in India
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (8): 994–1009.
Published: 27 June 2022
... policymakers understand the PVWS and protect the BOP people from offensive strategies if any. Politicians Voter Strategies BOP Policy India Qualitative methods The base of the pyramid (BOP) consists of voters earning less than $8 per day (Srivastava et al., 2020). Surviving...
Journal Articles
The dark side of the pharmaceutical industry
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2016) 34 (7): 905–926.
Published: 03 October 2016
... 30 06 2015 30 06 2015 18 11 2015 21 12 2015 10 01 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Ethics Pharmaceutical industry Sales Marketing activities Qualitative methods Ethics in general...
Journal Articles
Family business internationalisation through a digital entry mode
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2014) 32 (2): 190–207.
Published: 07 April 2014
... Qualitative methods International business Internationalisation can be defined as a set of business activities that extend over national borders and aim at value creation for the firm and its customers (Welch and Luostarinen, 1988). Kontinen and Ojala (2012) argue that the research that examines...
Journal Articles
Understanding the patterns of market orientation among small businesses
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2006) 24 (6): 572–590.
Published: 01 October 2006
... Qualitative methods United States of America … a business in which one or two persons are required to make all the critical management decisions such as finance, accounting, personnel, purchasing, processing or servicing, marketing, selling, without the aid of internal specialists and with specific...
