... Entrepreneurialism Qualitative techniques This paper is premissed on a firm belief that the small‐ to medium‐sized enterprise (SME) context reflects nuances and subtleties that force a new line of thinking on what is or is not an appropriate methodology for conducting research in such firms. The two key...

... to be for the good of everyone. I suppose that’s inherently what it’s about. © MCB UP Limited 2001 Small‐to‐medium‐sized enterprises Marketing decision making Networking Marketing strategy Qualitative techniques This paper advocates that networking is an inherent tool of marketing which...

... study of research conducted by the Centre for Social Marketing, University of Strathclyde. Concludes with a discussion focusing on the relevance, suitability and level of applicability of projective and enabling techniques to market research. © MCB UP Limited 1996 Market research Qualitative...

...Clive Nancarrow; Alexander Moskvin; Avi Shankar Discusses ways in which qualitative techniques might be incorporated in quantitative research and quantitative techniques in qualitative research ‐ a transfer of techniques. Explores the use of neuro‐linguistic programming (NLP) and projective...

... approach which reflects the intuitive research process employed by entrepreneurs. Argues that this might be adopted for qualitative academic research. Entrepreneurship Marketing Methodology Qualitative techniques As the marketing discipline moves to strengthen its interdisciplinary ties...

... 1996 Data collection In-depth interviews Pricing strategy Qualitative techniques In explaining the successful penetration of Japanese firms vis‐à‐vis American competition into UK markets the manipulation of price was seen as only one factor by others (e.g. Ohmae, 1985...

.... Consumer behaviour Methodology Qualitative techniques Research Shopping The sequence of the research undertaken was as follows: semi‐structured qualitative interviews; quantitative study on shopping and outshopping behaviour (Project 1); non‐directed qualitative interviews...

... of people in the real estate market, which was developed from the survey. Concludes that neither qualitative nor quantitative techniques have universal applicability, but the use of qualitative techniques can bring quantitative information to life. In the call for papers for this special issue, one...

...”, or research which builds on earlier studies and explicitly allows the research to evolve and develop through distinctive stages over a given time period. © MCB UP Limited 1996 Marketing activities Marketing management Qualitative techniques Services marketing Service quality Qualitative...

... and phrases but also for synonyms, approximations and misspellings. © MCB UP Limited 1996 Coding Computer programming Data envelopment analysis Qualitative techniques Research Qualitative researchers have employed computers to assist with data analysis for many years: for example...