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Keywords: Quality control
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2000) 18 (4): 175–184.
Published: 01 August 2000
...Jay Kandampully; Bulent Menguc A firm’s success in the marketplace is not confirmed by attaining the goal of market leadership, but in sustaining that leadership through the consistent delivery of superior quality service. This research examines three groups of strategies (service quality control...
