...Alan Wilson; Nial Laskey This paper examines how online market research is utilised within UK market research agencies and what opportunities or problems this new research tool is giving the market research industry. The research involved sending 120 postal questionnaires to UK based market...

... the validity of mail survey results?...[A]n apparently effective inducement technique may yield an unrepresentative sample increment, influence subjects′ answers to questions, and affect the number of questionnaire items that respondents complete. Few response inducement techniques have been examined...

... of the real cost per completed questionnaire (i.e. taking into account any pre-notification, the various mailings out and the questionnaires that are of limited value owing to incomplete or vague replies). While postal surveys generally are less expensive than other data collection techniques, the budget...

... MCB UP Limited 1988 Consumer Research Demography Questionnaires Surveys United Kingdom 0ur thanks are due to Professor Hilda Behrend, Mrs Janet A. Gilkes and Dr Vicki Bruce for their help in the shaping of our enquiry, and to Miss Janet Stapleton for her invaluable contribution...

... examines the influence of questionnaire length, covering letter and contact method on rates of response are presented. © MCB UP Limited 1987 Marketing Research Questionnaires DROP AND COLLECT SURVEYS: A NEGLECTED RESEARCH TECHNIQUE? 19 The strengths and weaknesses of the drop and collect...