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Keywords: R&D investment
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (1): 127–151.
Published: 06 August 2024
...Feiyang Guan; Tienan Wang Purpose This paper aims to examine the influence of overconfident or conservative CEOs on the performance feedback of R&D investment, as well as the combined impact of CEO overconfidence and demographic characteristics on the relationship between performance feedback...
