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Keywords: R & D
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1987) 5 (1): 3–9.
Published: 01 January 1987
... of which (including “yolk” and “shell” values) may be helpful to the wider theory and practice in future. © MCB UP Limited 1987 Brand Loyalty Drinks Industry Marketing Research R & D RESEARCH IS GOOD FOR YOU 3 This article describes the use made of research in the development...
