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Keywords: RMS Titanic
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (5): 634–655.
Published: 03 August 2015
... an exemplar-based case for renovation. Design/methodology/approach – If hindsight is the new foresight, then historical analyses can help us peer through a glass darkly into the future. This paper turns back time to the RMS Titanic, once regarded as the epitome of innovation, and offers...
