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Keywords: Radical product innovation
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Journal Articles
Marketing Intelligence & Planning (2021) 39 (1): 33–47.
Published: 01 June 2020
...Chih-Wei Lin; Li Keng Cheng; Lei-Yu Wu Purpose Because of relatively short product life cycles, radical product innovation has more significant influences on firms' competitive advantages in dynamic environments. Past studies identified various cultural characteristics of a firm, which are key...

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