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Keywords: Rationalization of resources
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (7): 1443–1475.
Published: 25 March 2025
... of performance problems. Rationalization of resources and opportunity costs (O). Rationalization of resources and opportunity costs are factors that have already been used as evaluation factors in previous literature on product (Avlonitis, 1993), service (Gounaris et al., 2006...
