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Keywords: Rationalization of resources
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Journal Articles
Discontinuance decision: the impact of critical events and an undefined strategy on social media abandonment
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (7): 1443–1475.
Published: 25 March 2025
... (1993) , these factors are not only based on financial performance considerations but also on marketing or managerial considerations. In terms of the organism (O), we thus propose that firms process and evaluate stimuli in terms of performance problems, opportunity costs and rationalization of resource...
