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Keywords: Reaction
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (3): 324–338.
Published: 04 May 2012
...Ashraf M. Attia; Earl D. Honeycutt, Jr Purpose The purpose of this article is to improve the sales training process by gaining a deeper understanding of the first two levels – reaction and learning. Design/methodology/approach A total of 79 sales supervisors of a US firm operating in Egypt...
