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Keywords: Real estate
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1996) 14 (6): 16–20.
Published: 01 November 1996
... of people in the real estate market, which was developed from the survey. Concludes that neither qualitative nor quantitative techniques have universal applicability, but the use of qualitative techniques can bring quantitative information to life. In the call for papers for this special issue, one...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (11): 4–15.
Published: 01 December 1994
...Low Sui Pheng; Kee Siang Hoe For real estate agency firms to market their services successfully they would need to understand the factors which motivate developers to engage them for their services. Examines the factors which motivate developers to appoint their marketing agents. Four categories...
