...Deepak Sangroya; Charles Jebarajakirthy; Haroon Iqbal Maseeh; Raiswa Saha; Yuvika Gupta Purpose This study aims to conduct a systematic review of rebranding literature and suggest avenues for advancing research in this domain. Design/methodology/approach This study adopted a hybrid review...

...Veronika Tarnovskaya; Galina Biedenbach Purpose The purpose of this paper is to investigate the dynamic process of brand meaning creation by multiple stakeholders during corporate rebranding in the digital environment. Design/methodology/approach By applying a symbolic interactionist...

... 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Information processing Customer need-focussed Re-labelling Rebranding Sales jobs Social selling jobs While the struggle to positively position sales jobs in the minds of job...