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Keywords: Reciprocity
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (3): 377–393.
Published: 02 September 2020
... network effects) and (2) loyalty expectations (i.e. service quality, reciprocity and firm innovativeness) and how these relationships are moderated by customer knowledge. Design/methodology/approach The data were collected from 4,208 customers in the mobile services industry using mall intercept...
