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Keywords: Recognition
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2002) 20 (1): 44–48.
Published: 01 February 2002
... ads generate ad recognition, and repeated ads result in the higher recall of ad content. © MCB UP Limited 2002 The programme was an episode of the situation comedy Step by Step which had not been viewed before. Likewise, the ads used in this study were originally broadcasted...
